It’s now agreed upon that social media is necessary in today’s business world. Many people don’t realize the many benefits social media has for a business, and maintaining employee retention is one of them. Retention means being able to keep your employees working at your behest for the longest time possible. Let’s explore how social media can help with that.
Set Up Groups to Boost Team Productivity
Any business with many daily goals needs to have its employees organized. One way to accomplish that is to actually divide the team into small groups where collaboration and cooperation are easy to do.
To help with that, set up internal groups that make it easy to connect with project managers. It is a great way to give people the time to shine while also benefiting from your business’s flood of creativity and innovation. More importantly, your employees will have less reason to jump ship because now they feel valued, and their opinions matter.
Set Up a Reward System
Some might scoff at this idea, saying that a business environment should not be run like a high school since rewards are for teenagers and kids. However, successful businesses have been known to have loyalty instilled into their employees through rewarding them for their efforts.
That makes sense because humans are generally addicted to feeling valued and appreciated. Social media can help by providing a platform for employees to show off their job accomplishments. You can set up a Facebook page and utilize it to publish your team’s latest news like:
- An employee of the month;
- Best innovative idea for the quarter; and
- Best team or department.
To make your experience more efficient, you can use Facebook post templates to decrease the time spending on publications.
Allow Employees to Take Part in Management Decisions
Just like how a family is one unit where the parents are doing their jobs, and the children are better off for it, a business should have employers making the right decisions and keeping communication channels open for their employees to offer their expertise.
The best way to make that happen is by setting up a social media network, like a chatroom or a group, to discuss weekly progress for each individual project. By allowing employees to offer suggestions and engage with the business side of things, you can make everyone happy because their skills are used in a good way.
Social media engagement happens when the manager discusses different ideas with team members. Employees engage in constructive discussions by offering their opinions, just as if sitting in a room enjoying a game of poker. Again, the more you treat your employees like best friends on social media, the less you’ll have people running to outside competition.
Market Your Brand As The Best One
Although the things we discussed above are all about employees, now is the time to talk about how you, the business owner, can make a lasting impression on social media that makes people trust and look up to you.
The way to do that is by being authentic about your business goals. Share your brand’s strengths and weaknesses on social media to motivate employees to apply themselves. Make it clear that, at the end of the day, everyone is working on something great that will benefit both themselves and society at large.
This is leadership, and it is also a way to build loyalty and trust through transparency. If everything goes well, the confidence that shows when you speak about your company will inspire people to work harder for you.
Furthermore, business missteps will be seen as a challenge to be overcome by employees, and your business and its products are given more attention than ever before.
This is how a company owner should go about marketing themselves and their brand. Otherwise, you risk coming off as weak and undecided, which destroys trust between an employer and employees.
Conclusion
To cap off all of this, you need to ensure proper social media engagement through marketing yourself to keep people working for you. The gist of the ideas presented here is to treat your employees like human beings and even friends.
After all, why exactly should people be willing to devote their time and energy to you if there are no real incentives to do that? At the end of the day, you need to offer employees more than just a nice paycheck to keep them.
HR Future Staff Writer
