The depth and extent of knowledge that is demanded in order to leverage all of your company’s marketing opportunities in this ultra-fast-paced business environment make it pretty hard for all except for corporations to handle everything regarding marketing in-house.

For that reason, more and more companies of all sizes opt to outsource a considerable part of their marketing operations to specialized third-party individuals or services. This is particularly the case in the field of digital marketing because most businesses have the most significant lack of in-house expertise in this area. 

Sure, when you decide to outsource, you will really need to choose your outsourcing partner or freelancer carefully, as not all agencies are equally professional and proficient, and outsourcing to an individual or a team that is not really up to the task will be of little to no benefit to your company. 

Just as you would look for the best company that offers virtual bookkeeping services to run your books, in that same manner, you should look to outsource your marketing tasks to someone experienced who will only have your best interests in mind.

But to be able to find an experienced professional to do the job for you, first you need to know which marketing positions and activities you should seriously consider outsourcing right now.

Chief Marketing Officer

Let’s begin with the most important position by far that you might want to outsource for your company. An outsourced chief marketing officer, or virtual CMO, is, by definition, a person who does the job while working remotely. You may also want to consider part time marketing jobs for certain roles, offering flexibility while still covering core responsibilities. Depending on the needs of your company, considering hiring a virtual CMO can be a fantastic option to scale up your marketing efforts without the costs associated with a full-time employee in the position. 

In a nutshell, your future virtual CMO should be an expert in multiple marketing areas as well as have good experience working with various marketing tools. Having said that, the best CMOs are specialized in a particular field such as eCommerce, for instance. While all these attributes are essential, the most important thing for your future virtual CMO would be to determine your company’s goals and come up with marketing strategies that align with your objectives.

Technical SEO Specialist

Next in line, you probably already know that off-site and on-site SEO is out of vital importance for any business that wants to ensure that its corporate website ranks well in the most popular search engines for relevant keywords. 

Regrettably, if you don’t have an in-house team of SEO experts, it’s very unlikely that your regular marketing workforce can effectively handle this particular marketing activity. Therefore, a technical SEO specialist is a prime candidate for outsourcing as far as most regular companies are concerned. In addition, the fact that all SEO-related work can be done entirely online makes this position straightforward to outsource.

Social Media Guru 

A robust social media presence can be a very effective marketing tool for your company. However, many businesses are still not taking full advantage of the potential that social media platforms, such as Instagram, Facebook, TikTok, Twitter, LinkedIn, and more, have to offer.

By having clear and open lines of communication with your existing and prospective customers on these platforms and encouraging them to interact with your brand, you can generate tremendous interest in the goods or services your business offers. 

Suppose you haven’t already established such a presence or are not content with your business’s current social media presence. In that case, you might want to consider outsourcing a social media specialist to do the heavy lifting for your company and manage the social media profiles of your company.

Website And Graphic Design Specialist

Rather than paying huge salaries for full-time website and graphic designers who may be sitting idle for a significant portion of the time, you can outsource these activities to an individual or an agency with a comprehensive team of specialists with a lot of years of experience in these fields. 

Moreover, if you can find someone who also provides website development services, you can outsource the responsibility for everything connected to your corporate online presence to a third party. Among other things, this will allow your in-house marketing team to focus on developing new promotional opportunities for your business rather than sitting behind their monitors and trying to come up with how the tabs of your new website should look like.

Content Creation And Management

An essential part of each digital marketing strategy is creating and managing the content that appears on your website, social media profiles, blog posts, and so on. In addition to ensuring that your content is highly relevant, engaging, and optimized for SEO purposes, it should also be updated regularly. 

In fact, the websites with the freshest content often rank best for the keywords their marketing departments are targeting. For that reason, an outsourced team of highly proficient content writers is usually a good idea for businesses with a lot of content to create and handle on a monthly basis.

Final Thoughts

While this is by no means a comprehensive list of marketing activities and positions that could be outsourced; these five are actually the easiest to outsource and also the most important for each business. 

If you’re considering the possibility of working with external marketing individuals or services, it’s in the above-mentioned five areas that you’ll probably derive the most and quickest benefits from outsourcing. As you go along the way, other activities and positions can be added at a later date, all with the common objective of completing your marketing efforts and preparing your company for the future.

HR Future Staff Writer