Every HR professional knows the challenges that come with recruiting. When the nature of the work involves some level of danger to the employees, the complexity of the hiring process becomes even more significant. 

Most people are looking for relatively easy and low-risk occupations. So you can expect to have quite a hard time finding enough people to fill your human resource needs. But it doesn’t have to be so with the right approach. 

This guide offers tips on attracting the right candidates for dangerous jobs, so keep reading to learn more.

Develop a Compelling Employer Brand

Employees love working for reputable brands, even when it means venturing into risky jobs. Developing an employer brand doesn’t happen overnight, so you may still struggle when starting. 

You can do a few things to improve your ability to attract employees. First, highlight an employee’s benefits and benefits for working with you. It is best to do an industry study first to know what other employers in the field offer and ensure you do not go below it. If anything, consider what you can improve to help you stand out. 

Build a Positive Company Culture

Creating a positive company culture entails prioritizing camaraderie, teamwork, and mutual support among your workforce. This way, your employees feel like family, which helps mitigate the challenges and stress associated with high-risk occupations.

You could be wondering where all this comes in at helping with recruitment. First, your employees are your best employer brand ambassadors, and what they say about you can attract or repel potential employees. Also, the testimonials of past employees in your recruitment ads can be a game changer in your recruitment efforts.

Create Detailed and Targeted Job Descriptions

A detailed description of the jobs you offer is critical in attracting the right talent. Create a clear job description when creating hiring ads by outlining the roles, responsibilities, qualifications, and certifications required for the job. 

Also, highlight your company’s safety protocols and training programs. You may also consider throwing in your safety record if you have a good one. This way, potential hires will have all the details they need to know about the position and showcase your transparency, among the qualities employees look for in employers.

Establish Partnerships with Training Institutions

Going right to the source of your talent is a great way of attracting talent. So consider partnering with institutions that train individuals for high-risk jobs. There are many forms of partnerships to choose from. 

For example, you could offer apprenticeship and internship programs to their students. Once they taste and like your company culture, they will likely consider working with you after graduation. 

You can also participate in career fairs and events organized by training institutions to get a chance to showcase your brand and interact with potential employees. This way, you will be on the mind of the trainees even as they graduate, making them more likely to choose to work with you. 

Offer Competitive Packages

You probably have heard that employees leave a bad boss, not the company. While true, money is also an important factor. So you can have everything going for you but still fail to attract new hires if your remuneration is not good. You could even lose your existing workforce to your competitors if your pay is insufficient. 

According to a recent Society for Human Resource Management survey, 71% of workers will leave an employer for a 10% pay increase elsewhere. So, if you want to attract top and experienced talent, offer attractive pay. 

The best rule of thumb is to offer slightly higher remuneration than the industry standard for your location. Consider mentioning the pay in your recruitment ad as bait. You do not have to be specific; you can offer a range and mention the possibility of better terms based on qualifications and experience.

Leverage Digital Marketing and Social Media for Your Recruitment Ads

Your target audience is on at least one social media platform. So being on social media can be a great way of connecting with them. 

You do not have to be on all social media platforms. Instead, focus on the platforms where your target audience is likely to be, such as Facebook and Instagram. TikTok is also coming up as a strong contender and can be a great place to scout for talent. 

Besides social media, consider running ads on the web. Digital ads are effective but expensive, so you must ensure your targeting is right by working with a digital marketing agency.

Provide Clear Advancement Opportunities

Employees want to work in organizations where they feel growth opportunities exist. So, provide clear career advancement opportunities in your organization and flaunt those opportunities in your recruitment ads. 

However, you have to ensure that you give the same opportunities to existing employees before making the offer for new hires; otherwise, you risk lowering the morale of existing employees.

Risky Jobs in NYC and What You Can Do If You Are Injured 

The construction industry is at the top of New York City’s riskiest professions list. The industry constitutes 5% of the NYC workforce but accounts for 27% of all work-related fatalities. Next on the list are subway workers, taxi drivers, sanitation workers, courier messengers, police, and roofers, not particular in that order. 

Injuries suffered while on the job are subject to compensation through the workers’ compensation fund. However, not all groups of workers are eligible to collect workers’ compensation benefits after an injury. Typically workers that fall under the employee category qualify for workers’ compensation, while independent contractors do not. 

However, some organizations offer similar benefits to independent contractors. If you have been injured while working a risky job and intend to file a claim, working with a workers’ compensation lawyer offers the best chance of fair compensation.

Final Words

Risks involved are among the factors potential employees look at when applying for a job. So, high-risk jobs will always be at the bottom of the pile in attracting talent. While there is no guarantee that you will get it easy, the tips highlighted in this guide can help make the hiring process much easier.

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HR Future Staff Writer