A quick reference guide for digital marketing and your HR team - HR Future helps people prepare for the Future of Work and is South Africa's leading print, digital and online Human Resources magazine.

A quick reference guide for digital marketing and your HR team

In today's world, more and more business owners are realising that they need to empower their HR teams to operate more effectively.

One of the key HR processes that business owners want to help their staff members optimise is recruitment.

Luckily, digital marketing is a tool that can be utilised to optimise this aspect of the HR process. Review the information found below to gain a better understanding of why your HR team should be using digital marketing services and which ones they may find the most effective:

Why your HR team needs to be using digital marketing

As noted in "6 digital marketing strategies for your human resources department," attracting top talent to the company is essential for any competitive industry. As such, you want to ensure that your HR team can let modern job seekers know that your company is hiring. Digital marketing provides you with an incredibly savvy, organic way to realise this objective. Specifically, you can advertise available jobs through a wide range of online platforms, one of which is social media channels. Some of the social media channels you may want to advertise available jobs through include Twitter, Google+, LinkedIn, and Facebook.

Digital marketing basics

Because your HR team will be using the world of digital marketing to recruit job candidates, it's important to know that the staff should be focusing on how to optimise the company's online image. Taking this step will help ensure that the HR team will be able to catch and keep the attention of highly qualified job prospects. Luckily, there are numerous online advertising strategies that the HR team might deploy for the purpose of building the company's reputation in the online realm. One strategy is online reviews. 88% of consumers trust online reviews as much as they would a personal recommendation. Thus having satisfied employees and customers speak positively about your company is a wonderful way to build your reputation and attract new job candidates.

Another digital marketing strategy the HR team can use to build the company's reputation in the online world is Twitter polls. Social Media Examiner explains, these polls can be used by business owners to conduct research by asking consumers specific questions about the brand. While this business-building benefit is wonderful, it's also important to know that the HR team can use Twitter polls to build the company's reputation. Specifically, the polls can be used as a tool through which the HR team demonstrates its ability to continually communicate with the public and also remain relevant to the contemporary world by recognising and responding to the unique and perpetually evolving needs of the target audience.

One of the best social media channels to utilise for the purpose of recruiting job candidates is LinkedIn. Millions and millions of people all over the world log on to this social media channel for the purpose of posting their resumes and learning more about employers and job opportunities available within their field. You can use a channel like LinkedIn to interface with these prospects in a professional yet personable manner that helps you determine whether the individual in question would be a good fit for the company. Note that you can also utilise a wide range of resources and tools to figure out whether the prospect has the skills and personality necessary to excel within your company. An example would be inviting a promising job candidate to complete an executive assessment that you make available through a link.

Don't delay: start using digital marketing strategies today!

If you're serious about making your business as successful as possible, it's important to note that empowering your HR team to recruit the most qualified job candidates is immensely important. There are many strategies that you can use to help your HR team with this endeavor, and one of them is the strategic use of digital marketing strategies. Utilise the information and advice outlined in this quick reference guide to ensure that your HR team will be able to recruit and hire the most qualified people on the block!

Lindsey works as a director of marketing at a tech firm in Utah.


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