A survey has found that more than 70% of meetings are ineffective, largely due to behavioural factors rather than flaws in systems and processes. Despite this, a significant number of companies appear to lack the necessary mechanisms to gauge and manage the overall effectiveness of their meetings.
There has never been a better time or space to address business meetings. Without proper tools and quantitative metrics for gauging meeting efficacy, it becomes challenging to measure the success of organisational meetings. After all, fixing what isn’t measured can be a difficult task.
One requires an innovative meeting behavioural solution that addresses the root cause of inefficiency in meetings – group behavioural dynamics. Behavioural analytic technology with advanced psychometrics is redefining and optimising meetings, promising to contribute positively to business goals. This new approach tackles the often-overlooked, the impact of ineffective meetings and their drain on people.
The majority of meetings do not achieve their purpose. This is a mind-boggling statistic considering the vital role meetings play in decision-making, collaboration, and innovation. Imagine the colossal waste of time, money, and emotional energy involved in these unproductive gatherings.
Companies need a solution to transform the way they approach meetings. The solution should seamlessly blend behavioural science and innovative technology. We are capable of generating over a billion meeting permutations for a typical meeting, our solution aims to improve over 90% of meetings by understanding people and their meeting preferences.
Technology not only saves time and cost, but also promotes a more emotionally intelligent and productive organisational culture. It offers insights into the behavioural preferences and tendencies of meeting attendees.
By understanding meeting preferences and profiles, companies can save time, money, and emotions while improving organisational culture. Technology helps enhance meeting success by priming attendees with group preferences. Also, by tailoring meetings to suit everyone’s needs, conflicts are reduced, and effective collaboration is promoted, fostering a more productive and engaging experience.
One needs to highlight the adaptability of the meeting optimisation solutions, whether it’s a sales pitch, team meeting, face-to-face, online, VC, or board meeting. The solutions are designed to improve meetings by encouraging a people-centric approach and, ensuring they contribute positively to business goals.
While companies heavily invest in project monitoring, the effectiveness and cost of meetings often go unmeasured. Companies now need a simple and effective solution to optimise meetings, instilling a culture of effectiveness and driving lasting productivity.
Mark Kayser is the CEO of the The Meetings Company.
