The modern workplace and landscape have rapidly evolved, namely due to technology. This has made the intersection of human resources (HR) and media an interesting space. Both large and small organizations and businesses have continued to adapt to the changing landscape to find a cohesive relationship as well as meet employee expectations. 

Internal employee expectations aren’t the only considerations for media and HR. External customers expect companies to have a voice which is where HR comes in. Let’s explore the uniquely developed relationship between media and HR and how different strategies can enhance workforce management. 

The Power of Media in HR

Media and HR don’t have to have a tense relationship with each other. In fact, there is a lot of power in the media in HR. Recruitment is one of the first things that comes to mind with different generations. Much of today’s workforce lives on Instagram, TikTok, Twitter, and Facebook. The strategic programmatic marketing within these platforms allows for efficient use of spending and advertising. Using YouTube channels to showcase thoughtful employee recruitment advertising can be a wonderful way to reach your audience. 

It also allows for those interested in the company to get a first look and feel for what the company’s values and brand are before having to set up any sort of first meeting. This is what we call employer branding. 

Employer Branding through Social Media

Taking a deeper dive into highlighting the company’s workforce culture is a great place to start. Employer brand is how the employees portray the company, which is ultimately the lens potential employees want to see through. Highlighting employee success stories on social platforms allows others to see a direct pathway for themselves as well. 

Prospective employees want to see the details of the day-to-day operations behind a company rather than just the big messaging on their homepage. Videos and snippets on media are the perfect way to showcase this intimate atmosphere.  

Multimedia Content for Company Messages

Getting the company involved in what used to be known as Spirit Week can be challenging. With agendas, KPIs, and tight timetables, it often can feel like there is no room for fun. By simply emailing the entire staff on a chain, HR can often feel that the messaging is ignored. 

However, by creating multimedia posts for the company to receive internal news, employees are much more likely to be engaged. This is where they consume their information anyway. It also shows complete transparency. 

Collaborative Strategies for the Future

So what are the collaborative strategies that an office or organization should be using based on the tactics listed above? 

Integrated Communication Platforms

To enhance employee engagement and streamline communication, organizations are adopting integrated communication platforms that combine traditional HR tools with multimedia features.

These platforms facilitate seamless collaboration, allowing HR to disseminate information effectively and employees to engage with diverse content such as training videos, company announcements, and interactive forums.

Streamlining communication efforts will be one of the most effective strategies for HR and media ot collaborate on. By using integrated communication platforms such as WorkVivo or LinkedIn, employee engagement can really take off in accelerated numbers. Mass communicating important messaging and good news directly from HR has a substantial impact on employee satisfaction. 

The Numbers Won’t Lie

By using media to communicate messaging, media analytics are now available to HR. This will allow for decisions to be made with data-driven results in mind. A and B testing has been the most beneficial result to come from this and has taken the guesswork out of some of these strategies. 

Engagement levels are some of the most compelling statistics to look at. Seeing who has viewed the post, engaged it, and never seen it will allow HR to choose platform communication wisely. Ultimately, a blend of multimedia platforms will serve most companies best. 

Interactive Training and Onboarding

Long gone are the days of tedious paperwork onboarding. Now through different media platforms, training and onboarding have become much more interactive. Training is one of the more crucial aspects of bringing new team members on.

When it is boring, it is easy for training to go around. Through communication methods that register the employee, training can be that much more effective. It enhances the learning outcome and facilitates a more seamless and efficient process. 

Starting Somewhere

There is plenty of room for collaboration efforts between media and HR to shape the landscape of the future of workforce management. Navigating what works in terms of what mediums and strategies can take some trial and error. Media has its own complexities, but with data-driven analytics, working out the kinks is much easier. 

Guest writer.