The quality of the staff constantly measures the success of an organization. It is therefore essential for any company or business set-up looking to glow continually to invest reasonably in their recruitment. Bringing the right talent on board ensures that everyone can operate on a more level playing field. In modern-day recruitment, social media profiles have become the standard tool for researching skills that are perfect matches for your vacant positions. What are the tips you need?
Select the right platform
The most effective way to bring in great talents for your organization is to discover the platform that will be the most suitable for your needs. Many business owners make great mistakes these days by looking through all social media platforms and hoping to be lucky to find what they need. Why broaden your chances when you can identify the perfect matching social network to browse? All you need to do is find out where your prospective audience could be, and then you meet them there.
Watch out for controversial subjects
Identifying the target social networking platform is a good step in the right direction, but you must also look out for prospective employees. The profiles on the platform provide you with all the information you need at a glance, and within a short period, you may have a first list already that you still want to narrow down. Finding out more goes away from the role. This time, you are trying to look for any controversial statements that any of them may have made on social media. Some people get fired for creating posts that don’t align with the values of their organization. That’s why they might want to work with a company that offers an ethical sourcing audit to examine whether their company is maintaining its social accountability in their posts or services. Making controversial posts could bring unnecessary attention to your company, and you may need to spend some money to rectify such incidents. So, even if it is an ideal candidate, and this person’s social media presence seems to display some disregard to standard ground rules, you have to proceed with caution.
Take advantage of the power of influencers
If you want your organization to have a solid social media presence or you want your job openings to reach out to more people, then you need influencers to join your team. How do you identify them on this social networking platform? Other companies are part of your niche on the forum. Identify them and then search for those on your prospective list that like to re-share contents from these other companies. If they are fond of doing it for others, then they will do it for you too if you bring them on board.
Improve your approach once you have identified a prospect
After making sure that the candidate’s profile matches what you need and that there is no controversy with him or her, then it is time to move closer to this person. Approaching the ideal candidate is better than just sending some cold introduction on the social media platform. You can use a messaging application like Whatsapp or iMessage. The use of the messaging application helps the employer to customize his approach. The candidate indeed replies to your private message faster.
Partnering with PEO services
If your plan to recruit off social networking platforms is not yielding any good result, you can try out another method by employing the services of a recruiting firm. Professional Employer Organization (PEO) provides outsourcing HR needs like recruitment, payroll management, and insurance. In Asian countries with significant population growth, getting the best talents might be difficult because of the numerous options. Singapore is one Asian country that uses the PEO service more regularly. Business activities in the country have grown considerably in the last few years, and foreign investors have identified Singapore for its transparency in doing business. One of the transparent acts is the way they handle payrolls. Handing over this responsibility to the PEO will avail the employer more time to check on the social media recruitment strategy and find out why it was not working.
Final word
Assessing publicly shared social media profiles as well as the media activity of prospective employees can provide the information that you need during the interviewing process. If this public face does not align with your organization’s professional culture, save your company from any future regrets and pick other options. If you do a great job on social media when recruiting, you tend to get a better choice than just posting advertisements to submit resumes. There is also the problem of contending with fake profiles. So an interview will settle that.
Martha Payne is a Personal Growth Coach with 10 years of experience working as a business development professional. She is truly passionate about nurturing talent and ideas that evoke transformative change in individuals, teams, and organizations. Her focus is to help organizations develop leaders for the future – unleashing the full talent, passion, and potential of individuals (in particular Millennials) through tailored leadership development and coaching programs.
