Trade show promotions make an excellent way to advertise your business as you can connect directly with leads and boost brand confidence. But building an impressive presence is the only way to set your booth apart. Attractive displays, giveaways, and interactive ideas give you a good start. But a skilled team of sales reps can take your brand’s presence a notch higher. You can do your bit by picking the best resources to interact with leads and visitors. Think beyond building a great team, as empowering them can take your promotional outcomes a notch here. Here are a few practical tips to help them perform better.
Form a team early
You must have a group with the right skills and expertise to handle a trade show booth. Expecting people to develop apt communication skills overnight is unrealistic. So you must form a team early by picking the ideal employees and training them. Even better, identify these resources and invest in them to build a team for every event your brand attends. You will not struggle to pick and train every time.
Delegate tasks and responsibilities
Managing a trade show booth takes a lot of work, and you cannot expect everyone to do everything. It can lead to confusion, and people may never know their responsibilities. Delegating tasks and responsibilities from the start is a good idea as it prevents conflicts and confusion. Decide job assignments such as visitor interactions, attendee tracking, scouting other booths to check competitors, and conducting demos according to the skills of team members.
Provide props and technologies
The staff at your booth can do their best if they have the resources they need. For example, they require attractive trade show displays to attract attention in the first place. Their job starts only after the visitors drop in at your booth. Provide the reps with technologies and tools to provide product demos and engage the audience with games and contests. Your employees can go the extra mile with creativity and the right accessories.
Set rewards for performers
Generating leads and conversions at trade shows requires skills and hard work. Your reps will do their best only if they are motivated enough to invest efforts. You can do it by setting targets and rewards for performers. It inspires them to go above and beyond to capture leads and conversions. Moreover, seeing incentives for performers boosts the morale of the other members and encourages them to chase the targets.
Create a cohesive environment
Marketers and sales reps cannot achieve anything alone as teamwork is the mainstay of success. You must create a cohesive environment to empower your trade show team to ensure better results. Encourage communication and collaboration, and provide group incentives to get everyone working towards a shared goal. Plan team bonding activities, even outside the trade show and foster a positive work environment in your company.
Empowering your trade show team is about being creative rather than spending a fortune. Follow these tips to achieve more with less, and get the best returns from the promotional initiative.
HR Future Staff Writer
