Candidate Relationship Management Software or CRM is an all-rounder software that along with the ATS manages the hiring cycle. It helps in storing candidate data and maintaining good relationships with the candidates throughout their retention period in the organization.

Candidate Relationship Management software is technology-ridden that automates all the steps, stores relevant resumes and tracking information, and brings them up when need be.

In this blog, we will consider the 10 most significant benefits of a Recruitment CRM that will ease your everyday tasks especially when it comes to managing and maintaining bonds with your candidates.

1) Sourcing candidates is the foremost function of Candidate Relationship Management software

It is never easy to source candidates. The question is: Where does one find the desired candidates, how does one connect with them, and what attracts them? These questions can only be answered by CRM software as the technology-driven software has inbuilt features for finding, linking and bringing suitable candidates to you that fit perfectly to your job descriptions. Smart organizations use Candidate Relationship Management software and with time its use has increased from 56% to 74%, according to a 2020 survey.

2) Branding through Recruitment CRM

Sourcing is one thing. What do you do after finding a good candidate? Without Candidate Relationship Management software, it will be hard to attract each individual catering to their specific needs. With Recruitment CRM, your message is loud and clear and helps the appropriate candidate see what they seek in any organization. This is also called employer branding. Marketing is bringing the candidates to you but branding causes candidates to choose you. 

3) Content management features of Candidate Relationship Management software

Catering to each individual’s needs, CRM generates specific content on each platform for the utmost satisfaction of your potential candidate. Moreover, Recruitment CRM plays the marketing game by email marketing, sending messages about job openings, and bringing up job ads to specific candidates on different social media platforms like Facebook and Instagram. CRM knows when the metal is hot so it hits just in time so no potential candidate is missed out. CRM is also an internal marketeer. Whenever active job seekers visit your website, Recruitment CRM ensures to welcome them in full swing. It helps maintain your website so candidates find it easy to apply and find information. Stats tell the best branding tools are your website, professional career sites, and social media platforms. CRM manages the marketing and branding factor in all platforms.

4) Recruitment CRM stores employee referrals

Did you know? Employee referrals are one of the top means for quality hire and 46% of candidates are more likely to accept an email from your organization when they know your employees. Recruitment CRM stores the candidate information recommended by your current employees. When you know how well your employees work, you know they will refer to someone that adds more value to your organization. Candidate Relationship Management brings up the most relevant referrals and connects you to those candidates whenever there is a vacancy.

5) Candidate Relationship Management software ensures quality onboarding

Good onboarding increases retention by 82%. Employees never forget how they were treated in their initial phase when they had no one to look up to. Your CRM makes your organization employee-friendly so they feel at home. The automated welcome messages, schedule updates, meetings, and personalized manager messages satisfy them and they feel wanted. When they get a positive response they feel the urge to return the favor. Transparency in the hiring process is most sought by the majority of the employees and your candidate relationship management software ensures that.

6) Candidate relationship management software tracks ex-employees’ feedback

Sites like Glassdoor and Jobcase gather all the grieving and happy employees and hear what they say about their past organizations. This is visible to everyone visiting these sites and wants to hear about your organization and its culture. Your Recruitment CRM tracks all the information that your ex-employees spread about you and reports it to you. With that feedback, you can make appropriate changes to your organization that are more satisfying to the current and future employees. There is always room for improvement and the candidate relationship management software tells you about the weaknesses that need improvements and strengths that need to be maintained.

7) Candidate Relationship Management Software reports on important analytics

At every step of your hiring process, candidate relationship management software records data. The data can be about the sites your candidates use for viewing your job ads, or where they are present, or how many candidates click your site link available with the job ads. This helps you see your weaknesses, forecast your workforce needs, and predict the vacancy filling time. CRM automatically generates reports that help you form patterns and links so you can make the right decisions in due time.

8) Recruitment CRM never lets go of any quality candidate that it encounters

Not all quality candidates can be hired at once. But, your organization may not want to let go of great talents. So, CRM hoards all the talented candidates’ information it finds and will benefit your organization in the long run. Ranging from the job candidates available in the market to the ones you have had experience working with that left your organization. Recruitment CRM maintains relationships with all the best talents in the market so when you need any one of them they immediately accept your offer. There are many factors in relationship management but CRM knows exactly what to do.

9) CRM works in integration with other software

Information exchange between different software your organization uses is very crucial. When you use Recruitment CRM your worries fade for transferring data from software to software. Your Candidate Relationship Management Software is flexible and can work in line with other software. CRM automatically transfers, maintains, and updates data whenever there is a new software integration or the old one is discarded. It is easy going with software like the ATS, and HRIS. This is a software game and you do not have to look after their internal processes to maintain data.

10) Candidate Relationship Management software provides top-notch security

Candidate data with all their personal information are highly confidential documents that need to be guarded well. Good CRM software provides one-time passwords that are not the same every time recruiters want to access the candidate information. Along with that, its internal features ensure glitch-free, top-notch security for the storage of the data so nobody hacks into the software. In today’s time when hacking is quite easy, you require great software that handles and manages the security factor so you do not have to face huge losses or lawsuits.

Conclusion

Candidate Relationship Management Software is technology-rich software that enables huge benefits to recruiters. When the world is automating all the manual tasks so should you when it comes to maintaining relationships with candidates. Automation too requires human skills and with the right skills, you can innovate and succeed in the long run. You need to understand the importance of CRM software if you intend to compete with greater benefits in the market. Great human resources are hard to find but with the right strategies, you can gain huge advantages. 

Amit Ghodasara is an experienced human resource technologist, and researcher of the largest industry containing only humans. He has been serving his technology tool to the people for the last 7 years. His goal includes making recruiting more easier and effective with the best possible results that can drive more advantages to the organization in the near future.