Make no mistake, data integration technology is a crucial component of any sustainable, enterprising organization. Cloud-based data integration technology is one of the best ways you can future-proof your business, streamline your day-to-day operations, support exponential growth and boost your ROI. Companies like Rapidi exist to take the headache out of notoriously complex integration projects, and can have your organization fully integrated and back to business as usual in a matter of days.

But what exactly is data integration technology, how does it work, and what are its long-term effects? Read on to find out.

Why Is Data Integration Such a Hot-Button Issue?

Most businesses past a certain size will benefit enormously from data integration, and that’s a big part of why it’s so widely discussed today. For businesses looking to expand their reach—perhaps even globally!—the ability to propagate data and reduce unwanted data siloing is pivotal to their continued success. 

Most markets are more volatile and saturated than ever before, and cut-throat competition often begets rapidly successful or rapidly unsuccessful business ventures. One of the ways you can set your company up for success is by ensuring you’re getting the most out of your ERP and CRM solutions. Cutting-edge cloud-based data integration helps you do just that, by reducing data siloing and increasing employee efficiency.

Many organizations implement separate ERP and CRM software, such as Microsoft Dynamics and Salesforce, respectively. Using third-party technology, such as RapidiOnline, companies are able to break down the barriers between these two disparate programs, and create a unified point of truth from which all team-members can access and work from.

Alt attribute: Data integration technology allows management access to a 360-degree customer profile.

While some newer software may advertise itself as having both ERP and CRM capabilities, none of these “jack of all trade” technologies can hold a candle to the industry titans like NetSuite, Microsoft Dynamics NAV or AX, or Salesforce. Why? Well, Oracle, Microsoft, and Salesforce have been innovating, fine-tuning, and updating their respective solutions for years—even decades! Few other ERP and CRM solutions can boast the same breadth, depth, far-reaching compatibility, and popularity as these pioneers. It’s only natural that organizations with the resources to do so opt for disparate ERP and CRM systems, knowing their likelihood for a solid ROI is much higher. Yet when an organization makes use of separate softwares, it’s important that they also invest in a solution to the inevitable data siloing that occurs. Data integration technology such as RapidiOnline breaks down unwanted walls between data banks, ensuring that your team is working from a single point of truth, and the most relevant, up-to-date information.

But What Does Data Integration Technology Do, Exactly?

In essence, data integration refers to the process in which a client sends a request to a server for data.

The server then extracts and consolidates the requisite information from internal and external sources, creating a unified data set from which the client may work. For businesses seeking to enhance this process further, exploring cloud ETL tools can provide even more powerful capabilities for handling data at scale.

Functionally, CRM-ERP integration eliminates the need for manual double data entry, and vastly reduces instances of prolonged inter-departmental phone tag. Your team in the field won’t have to make calls to finance in pursuit of data they didn’t have access to. With data integration, you can eliminate unwanted informational siloing and get everyone on the same page.

Choose Rapidi for Reliable, Robust Integration Solutions

RapidiOnline is Rapidi’s proprietary, cloud-based data integration solution, ideal for use with Salesforce and Microsoft Dynamics (as well as most popular ERP and CRM software). RapidiOnline is robust, flexible, and secure, and transmits data quickly, reliably, and effectively. Nearly thirty years of innovation have gone into crafting RapidiOnline, and its subscription based purchase model ensures that your organization’s version is always the latest and best. You’ll never have to worry about your company’s version phasing out, becoming a legacy edition, and eventually losing all support. 

Rapidi’s talented team of experts are able to seamlessly integrate nearly any combination of CRM and ERP with one of their many “out of the box” integration templates. However, if none of these pre-configured templates are perfect for your business, Rapidi can put the Rapidi Platform to work for your organization in order to craft a custom integration solution that ticks all the boxes; the Rapidi Platform can handle nearly any data technology end-points, and quickly rectify data access problems for your team. Don’t put off that data integration project for even one more day, because real success starts with Rapidi.

HR Future Staff Writer