One of the biggest challenges with workplace communication is getting a message to employees on multiple platforms and devices. This is especially true for large businesses where the manager or owner might not be able to talk to every person who works there on a regular basis. The result is employees who don’t feel informed or engaged, which brings down morale and production. So, what’s the answer? Kitcast digital signage software. Here’s why. 

Why Use Digital Signage for Internal Communication

Considered a one-to-many approach, digital signage makes it easy to share a message or announcement with a large group of people at the same time. Rather than having to find time to speak one-on-one to employees, important information can be broadcast company wide on the screens. 

Naturally, a company doesn’t have to share details that everyone doesn’t need to know, but digital signs are an efficient way to tell them what they need to know without having to hold a meeting or send an email that might get missed. Digital signs are a simple way to display updates, new information and policies that everyone needs to know about. 

How Digital Signage is Used for Communication

The goal of using digital signage is to reach the maximum number of employees when vital information needs to be relayed. Making use of large digital screens optimizes this by putting the message out there in a visually appealing and eye-catching way. Whether it’s sharing a social media post, an employee’s achievements, or important updates to processes, the signs are easy to format and share. 

One example is the screens you see in an airport. They let passengers know when their flight is and where they need to go to board. Translate that to a business setting and you can see how effective digital signs are at posting communication to the people who work there. By guiding and engaging your employees, you ensure that they have the relevant information they need, while also boosting their morale and thereby their productivity and trust within the company.

Get Your Message Out There With Digital Signs

You want to get a point across and you want to do it efficiently and in a timely manner. By incorporating your digital signage in a way that aligns with your communication goals, you ensure that this happens. A scrolling feed shares social media posts, news updates, and announcements that cycle through, ensuring that everyone sees all of them at some point. 

Location is also a key factor to consider. Where you place your digital signs influences the impact they have. Perhaps you place them in the employee hallways so they can see announcements as they pass through. If you want to share details with clients or guests, you can place a digital sign in the lobby with relevant information. 

Digital signs are also valuable for employee training and continuing education. They can showcase slides with relevant data and can also be set up as interactive, allowing employees to participate in polls and surveys, share their opinions and much more. No matter the size of your business, digital signs are a great way to streamline internal communication and make sure everyone has all of the information they need, when they need it. 

Benefits of Using Digital Screens for Internal Communication

If you’ve read this far, you probably have a pretty good idea of some of the perks to adding digital signs to your business communication strategy. Using the right software enhances these benefits and optimizes them for your specific needs. Below are some of the top reasons to use digital signs within your company.

• Boosts employee engagement
• Optimizes employee interaction
• Can be coordinated to target the right department or sector
• Directed content
• Automated updates
• Easy to modify and change

How Digital Signs Can Change the Workplace Dynamic

Lack of communication and acknowledgement are the top reasons why employees leave their jobs, even those they really like. When contact slips through the cracks or people don’t feel recognized or seen, they are more likely to seek alternative employment. To help you with follow up and follow through, put digital signs to work in your workplace. 

Optimizing communication among employees has a significant and dramatic impact on how the dynamic feels in your workplace. When your workers feel happy and like they matter, they are more productive and more willing to engage and interact. That translates to higher retention rates and much more morale. And digital signs are a simple way to get the job done. 

Why You Need Cloud-Based Digital Signage

Using cloud-based digital software and signage allows you to meet your internal communication goals in a way that’s relevant for your company. That includes the following:

• Employee recognition
• Social media feed
• General communication
• Surveys and polls
• Instant messaging

There are a variety of ways this can be achieved, allowing you to mix and match what works best for your business and its communication needs. Consider what you want to achieve with your digital signs so you can put them to work for you in the best way possible. Some of your options are:

• Intranet
• Mobile apps
• Analytics
• Digital displays
• Integrations 
• Admin dashboard
• Data security
• Email campaigns 

This process of communication and engagement is perfect for creating satisfied employees and an environment they want to work in. With a multi-channel approach, you can get the right messages to the right people in real time. You also have the ability to modify and update your digital signage content, based on your needs, whether that’s making an important announcement or sharing an employee celebration. 

Summary

If you’re ready to incorporate digital signage into your business communication strategy, today is the day to get started. You will never be as happy as you are when you see your employees staying engaged at work and interacting in a positive way. In return you’ll get loyalty, optimal performance and a bigger bottom line. There’s no time like right now to discover everything digital signs can do for you. 

Guest writer.